Over 200 hospitality and leisure CEOs have urged the government to scrap plans for a Visitor Levy in England.
In a letter to the Chancellor, they warn that the proposed holiday tax will 'hit families hardest, put jobs at risk and drain money from local businesses and communities'.
Signatories to the letter warn that 'holidays are for relaxing, not taxing', with the proposed tax meaning tourists would face an extra £100 or more for a two-week holiday in the UK.
The letter says this could force families to shorten trips, skip travel altogether or head overseas, spending their money elsewhere.
The letter also says there will be significant damage to local communities across England that rely on tourism for survival, as fewer visitors mean fewer local jobs and lower spending at local businesses.
Allen Simpson, Chief Executive of UKHospitality, said:
'Holidays are for relaxing - not taxing.
'Whether you enjoy a city break, a rural retreat or building sandcastles on your beach holiday, you're already paying your fair share of tax.
'In fact, it's one of the highest tax rates for visitors in Europe and the holiday tax will only increase that further.
'We are so lucky to enjoy these wonderful islands and we should be encouraging people to visit every part of our country – not taxing them for doing so.
'The government needs to scrap the holiday tax.'
Internet link: UKHospitality